Pacific Community Venture's small business loan program is geared towards businesses that help create jobs in low to middle income communities. Where other, more traditional lenders see the low loan eligibility (i.e. low credit scores or lack of collateral) of some businesses in these areas as a risk, PCV sees this an an opportunity to catalyze underserved populations. Part of this is due to an obligation created by receiving grants / loans from the SBA and CDFI funds. But the program's aid to the underserved goes beyond just meeting obligations. Deep within the founding principals of the PCV lies a belief that those who have been financially excluded simply need a little faith and support to even out the playing field.